Broads rebranding – majority support it
- Credit: Eastern Daily Press © 2014
A survey has shown widespread support for moves to rebrand the Broads as a national park, ahead of a meeting this week at which a decision is expected.
The Broads Authority has been conducting a three-month consultation on the proposal, which it hopes will raise the profile of the area and boost tourism.
It says that 80 per cent of respondents to the survey – which recently ended – have been in favour of the change, which would see the waterways become the Broads National Park. However, some critics are concerned the move could lead to an overemphasis on conservation, at the expense of the authority's commitment to navigation.
A decision will be made by members on Friday on whether to approve the recommendation by Broads Authority chief executive John Packman.
The Broads is already a member of the National Park family, which includes the Lake District, the Peak District and the New Forest.
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Dr Packman said the proposed change in branding would help fulfil all of the Authority's purposes – conservation, recreation and navigation. 'The term national park is well recognised by the general public and its use will help in both promoting opportunities of understanding and enjoyment of the Broads special qualities,' Dr Packman said.
'The proposed branding will help raise awareness of the Broads nationally and encourage more sustainable recreation.
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'The hire boat industry is
an important use of the navigation area.
'Use of the national park brand will assist the companies in encouraging more visitors to come to
the area, particularly from overseas where the brand is well
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