A Norwich bridal shop is set to hold its own take on Say Yes to the Dress.

Eastern Daily Press: Prima Donna bridal boutique in Timberhill, Norwich. Photo: Bill SmithPrima Donna bridal boutique in Timberhill, Norwich. Photo: Bill Smith (Image: Archant © 2014)

Prima Donna Bridal on Timber Hill will be filming their version of the American reality series on Wednesday, January 3 when Norfolk brides and up to five guests will be invited to find their dream dress.

The footage will be posted to YouTube.

Say Yes to the Dress follows events at Kleinfeld Bridal store in Manhattan. The show profiles brides as they search for the perfect wedding dress and highlights the work of staff at the shop.

Filming will take place in the V.I.P suite where customers will be treated to champagne and canapes while exploring the selection of gowns by designers such as Say Yes to the Dress star Randy Fenoli.

Brides who say yes to the dress on the day will receive £100 off their gown.

Prima Donna originally opened in Castle Mall in 1993 before moving to its current location in 2014.

For more information call 01603 630483.