‘Beer de Broads’ is Tour de Broads reward

Tour of the Broads beer. Left to right, Greg Munford from Richardsons, Belinda Jennings from Wooford

Tour of the Broads beer. Left to right, Greg Munford from Richardsons, Belinda Jennings from Woofordes, Neil Turner from Pedal Revolution, Helen Rainbow from Pedal Revolution and Gary Attfield from Archant.Picture: ANTONY KELLY - Credit: Archant

Pedalling through the Broads at the height of summer can be thirsty work.

Which is why Woodforde's Brewery will ensure riders at this year's Richardson's Tour de Broads have a reward at the finish line with a brew made specially for the event.

On Sunday, August 21, the Broadland-inspired brew, 'Beer de Broads' will be exclusively available to riders, courtesy of head brewer Belinda Jennings.

Woodforde's managing director Rupert Farquharson said: 'We've used the finest raw materials from the local region to produce a Broadland-inspired beer for the riders.'

Greg Munford, chief executive of Richardson's Boating Holidays and new chairman of Broads Tourism, said: 'Training for the ride has immersed me in another side of the Broads – the land. It's now great to see one of our newest Broads Tourism members, Woodforde's, producing a special craft beer for this very special event.'

Neil Turner, from Pedal Revolution, the organisers of Tour de Broads, added: 'Our vision for Tour de Broads is to engage, inspire and enable people from all walks of life to come and enjoy cycling in our beautiful corner of the world.'

A new limited edition of Tour de Broads jerseys is now in stock, available at £34.99 from www.store.pedalrevolution.co.uk/tour-de-broads-jersey