He only took on the role to help out after the previous secretary fell ill.

But, this year, Chris Self marks 40 years at the helm of East Anglia's largest one-day agricultural show.

He has been supported by his wife Ann, who has been assistant secretary for 25 years.

But he will stand down following the 70th anniversary celebrations at Blickling on August Bank Holiday Monday.

'Hubert Sheringham, a partner at Irelands where I was working, asked me to take on the job for the 1977 show because the secretary was ill,' explained Chris. 'Unfortunately the secretary died, so I carried on.'

The number of classes at the show, has risen from 70 to 300 during his tenure.

Chris said: 'I have thoroughly enjoyed all of it.

'We are here to promote agriculture and horticulture – that's the main aim of the association. Alongside that I would hope to think we produce an enjoyable, affordable day out which is cosy, user friendly and attractive to families.'

The job for the next show secretary will change, with some administrative responsibilities passing to sub committees in order to lighten the load.

But the time commitment will still be significant.

'Anyone interested, be it an individual or perhaps a couple, is welcome to come in to Ewing Self and see me for an informal conversation,' said Chris.

'There is of course plenty involved, but equally whoever does it will gain an enormous amount of experience and friendships from the role.

'The people who put the show on work very hard and there is a huge amount of commitment and effort. You won't be alone!'

Entry prices for this year's show have been held again. Those aged 16 and over are £12 in advance (either online now or from local shops later in the year) or £15 on the gate, with children and parking free.