Aviva hands Norwich City shirt sponsorship over to children’s charity for Arsenal clash
The Canaries will give a charity which supports vulnerable young people a major boost this weekend when the players don shirts emblazoned with the organisation's logo.
Aviva will hand over its high-profile shirt sponsorship of Norwich City to Railway Children to help raise awareness of the plight of young runaways.
The Railway Children logo will take pride of place on the Canaries' shirts for the eagerly-awaited clash against Arsenal on Saturday, which is being televised live on Sky Sports.
Additional fundraising for the children's charity will also take place throughout the day and former X-Factor winner Alexandra Burke, who has just been announced as the Railway Children's first UK ambassador, will be at the match.
The event marks the first time a commercial sponsor has handed over its shirt logo to a charity for a one-off Barclays Premier League match.
City chief executive David McNally said: 'Norwich City are delighted to support Aviva's charity partnership with Railway Children and their gesture of handing over shirt sponsorship for the Arsenal game.
'It is a great opportunity for our fans to show their support and to raise the profile of such an important cause.'
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This is the fourth year that Aviva has given away its Norwich City shirt sponsorship to charities.
This year's initiative, which has been approved by the Barclays Premier League, marks the continuation of Aviva's commitment to its chosen national charity, Railway Children, which helps raise awareness of the fact that, every year in the UK, an estimated 100,000 young people under the age of 16 run away from home.
See our story 'Serious danger for runaway children' on page 28.
Are you helping to raise a charity's profile in an innovative way? Call Everning News reporter Kate Scotter on 01603 772326 or email email@example.com