The sights, smells and sounds of Norwich market are all part of what makes the destination unique, and an extra treat for the senses has recently been added, with the opening of new stall Puff and Bean.
Run by Leyla Edmond, the stall sells filled choux pastry puffs and eclairs, made to an Asian recipe and freshly baked on the stall.
Combined with Italian coffee, Mrs Edmond is hoping she can draw on her travelling experience to bring something new to the market.
'The business aims to serve only the freshest and best,' said Mrs Edmond.
'That's why our puffs are filled with whipped cream custard only when an order is placed.
'As the puffs are baked on site, the shop is always filled with the delicious aroma of freshly baked cakes.'
Mrs Edmonds had been looking for premises to base her business, when it was suggested that she move onto the market.
'Shortly after the council started allowing more food stalls, so it was a good deal for me,' she said.
And the difference between her eclairs and others is all in the ingredients.
'While European versions of eclairs are very high in sugar and fats, Asians prefer a much lighter and crunchier crust with different type of fillings thus called puffs,' she said.
'The fillings in the puffs are exceptionally tasty. Our puffs have a lot of different flavours, the most popular are vanilla, coffee, chocolate and my favourite green tea along with seasonal fillings such as strawberry and blueberry.'
Staying true to the stall's name, there are not just pastries on offer, but coffee too.
And Mrs Edmonds is proud of the offering, which she said was 'one of the best uncompromised quality coffees in Britain.'
One current promotion means a 12oz coffee and a large puff are being sold for £2.50.
Or on a chilly winter day warming lunches are on offer in the form of a meaty chilli con carne with rice and nachos or soup, with popular flavours including pea and ham or butternut squash, chilli and coconut.
Mrs Edmond is also keen to expand, and would encourage potential partners and sponsors to contact her through www.puffandbean.co.uk
Puffs take pride of place
The star of the show on Mrs Edmond's stall is certainly her puffs, in a variety of flavours. She said: 'Most of the supermarkets and bakeries use a lot of preservatives and synthetic cream to ensure a long shelf life for their eclairs and profiteroles.
'At Puff and Bean, we bake fill and sell our puffs the same day. The choux pastry recipe is unique to Puff and Bean and has taken us years to perfect.'
And she was very particular about the ingredients used.
'In our products we use free range eggs, vanilla beans pods from Madagascar, and organic carrots in our carrot cake,' she said. 'If you are a chocolate lover we recommend you to try our chocolate fondant - a melt in the middle chocolate pudding served hot. It will be one of the best you will ever try.
'Our lightest ever, chewy-in-the-middle meringues are also very popular and cost only 50p each.'
• Find Puff and Bean on stalls 90 and 105, between rows D and E.
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