Alan Partridge returns - with north Norfolk in his sights
His fond ridicule of all things Norwich left many complaining he did the city's image more harm than good – but now fictitious Radio Norwich DJ Alan Partridge is back – only this time he has north Norfolk in his sights.
The cringeworthy Partridge, creation of comedian Steve Coogan, is set to make a comeback seven years after last being seen on screen.
Beer company Foster's is sponsoring a new series of 12 short Partridge shows for the internet, which will appear online from Friday, November 5.
Each will be 11 minutes long and appear on the Fostersfunny website, www.fostersfunny.co.uk
Mr Coogan's creation has courted much controversy with many complaining that the character is doing the city more harm than good.
Alan Partridge's co-creator Armando Iannucci, has worked on the new web episodes, which are made by Mr Coogan's production house, Baby Cow. Mr Iannucci has announced on social network site Twitter, that the first three episodes are 'suited and booted' and also offers the warning, 'North Norfolk doesn't know what's about to kick.'
But Tom Kay, programme director with North Norfolk Radio, said the comedy character needs to just be taken as a bit of fun.
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He said: 'I think Alan Partridge and what he does is just a little bit of a laugh really. I am an East Anglian boy born and bred and the best thing about us is that we can have a laugh.'
Do you know of a television programme or film being shot in Norfolk? Contact the newsdesk on 01603 772443 or email newsdesk@ archant.co.uk