The East Anglian Air Ambulance is fast becoming a regular sight in north Norfolk, as the emergency crew were once again called out to an accident, this time in Hoveton.

The Air Ambulance crew were called to the village near Wroxham on the afternoon of June 22, following reports that a woman in her 40s had collapsed.

The East of England Ambulance service said that although the woman was unconscious, she was breathing.

At the scene, the Air Ambulance gave the woman a general anaesthetic, before she was taken to the Norfolk and Norwich Hospital by land ambulance.

A spokesperson for the East of England Ambulance service said: 'We were called at 1.57pm to reports of a woman who had collapsed. We sent an ambulance crew and officer, as well as a first response team.

'It is not yet known what caused the lady to collapse.'