These aerial pictures show the size of the new Tesco superstore taking shape on the outskirts of King's Lynn.
A garden centre, hotel, service station and car showroom are also planned as part of a £40m redevelopment of the site, on the southern side of the main Hardwick Road.
The new 80,000 sq ft store now covers much of the former Campbell's factory site, where Lynn's famous 'soup tower' stood until it was demolished with explosives in January 2012.
'It's very exciting to see the store taking shape,' said Tesco spokesman Simon Petar. 'This is a big investment in the local community and we are looking forward to opening our doors in due course.'
The new store and its surrounding developments are expected to bring up to 1,000 jobs to the site, which is next to the existing Tesco Hardwick store.
Approach roads have been widened around the site to cope with the extra traffic that the larger Tesco is expected to bring to the site, which is a few hundred metres from a new Sainsbury's superstore.
The Tesco store, which is expected to open in late October, will be run jointly with its subsidiary chain Dobbies, who will provide a garden centre, a 350-seat restaurant and a specialist food hall selling local produce on the site. The main contractor during construction has been King's Lynn-based building firm RG Carter.
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