Entries for a competition to design a logo for this year's 30th Norwich Beer Festival came from as far as Italy and Poland but it was local man Matthew Bullock who impressed the judges with his dragon inspired motif.

Entries for a competition to design a logo for this year's 30th Norwich Beer Festival came from as far as Italy and Poland but it was local man Matthew Bullock who impressed the judges with his dragon inspired motif.

Organisers are hoping this logo will be less controversial than the Olympic design which was also launched this week.

Mr Bullock, from Norwich, was chosen from more than 100 adult entries and his design will appear on publicity material, glasses, products and clothing, all of which will be taken away by 15,000 customers.

Festival Organiser Martin Ward said: “This is a return to a more traditional logo. The entries represented many beer and dragon related themes but in the end this one stood out above the others. I would like to thank the entrants for their efforts. All will receive either a complimentary ticket to the festival or, if a junior entrant, a festival badge.”

Mr Bullock receives a cheque for £100 and a selection of products featuring his logo.

The junior winner, Thomas Linstead of Norwich, will receive a cheque for £25.

t The festival takes place from October 22-27 in St Andrews and Blackfriars Halls. It will feature more than 200 real ales, 30 plus ciders and perries and a selection of bottled beers from all over the world.