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Pettitt & Boo
One of Norfolk's best-known raw feeding specialists is heading west, with Pettitt & Boo preparing to open a new store in the heart of King's Lynn.
The independent, family-run pet food retailer, founded by Ali and Adrian Pettitt, has built a loyal following through its focus on natural, minimally processed food for dogs and cats, supported by knowledgeable, face-to-face advice.
The new shop, at 22 New Conduit Street, will be Pettitt & Boo's fourth location, joining its existing stores at Castle Quarter and Catton in Norwich and its seaside branch in Cromer.
For owners across west Norfolk, its arrival will provide a new specialist local option, whether they already feed raw, are considering making the change or simply want informed advice about their pet's diet and wellbeing.
The King's Lynn store will stock an extensive selection of complete raw meals, minces, bones, treats and supplements from leading brands including Nutriment, Natural Instinct, Durham Animal Feeds, Paleo Ridge, Cotswold Raw, Naked Dog and Nature's Menu. Cat-specific products from brands such as Purrform will also be available.
Pre-packed value bundles will give owners a straightforward way to try a new brand, stock up for a multi-dog household or make their weekly budget go further.
But Pettitt & Boo describes itself as a raw feeding specialist rather than simply a pet shop, and the advice available in-store is an important part of the service.
A completely new team has been recruited for the King's Lynn branch, bringing together experience and specialisms in dog behaviour and training, pet nutrition, grooming, and wider pet care and health.
Staff will be able to help customers choose an appropriate complete food, calculate portions, introduce a new diet gradually and understand safe storage, defrosting and hygienic handling.
"Raw feeding can appear daunting when someone is first considering it," said co-founder Ali Pettitt.
"Our aim is to listen to the owner, understand their pet and help them find an option that works for their circumstances and budget. We want the King's Lynn shop to be somewhere people feel comfortable asking questions, whether they have fed raw for years or are only beginning to explore it."
Alongside food, the new store will carry the natural treats and chews found at Pettitt & Boo's other branches, including liver jerky, gourmet sausage sticks, pigs' ears and frozen sprats.
Everyday essentials, including biodegradable poo bags, toys, accessories and pet-care products, will also form part of the range.
The decision to open in King's Lynn marks the biggest step yet in the company's expansion beyond its Norwich heartland and represents further investment in the local high street, with a new local team recruited to run the branch.
"We have been keen to bring Pettitt & Boo to this side of the county, and King's Lynn felt like the natural next step," Ali added.
"It is an exciting town with a strong community, and we are looking forward to becoming part of it. Opening our fourth store is an important moment for our family business."
The new Pettitt & Boo store will be located at 22 New Conduit Street, King's Lynn, PE30 1DL.
Its planned opening hours are 9.30am to 5pm from Monday to Saturday and 10am to 4pm on Sundays.
Further details about the opening date and launch arrangements will be announced shortly through Pettitt & Boo's website and social media channels.
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