A husband and wife team behind a new Norfolk-based hummus brand have launched their first product, Buff Bean.
Rudy Maor and Louise Chappell-Maor, co-founders of BeanTastic Hummus, say their nutrient-dense dip is high in protein and fibre, with no artificial preservatives.
The couple, who are scientists at Norwich Research Park, are also developing a "super hummus" to help women suffering from menopause symptoms.
Their Cool Beans dip - which they hope to launch later this year - contains cooked chickpeas, nutty tahini and fresh lemon juice - all the authentic ingredients expected in a great-tasting hummus - alongside added vitamin B6, extra fibre and sage, which they say all help to regulate hormones, improve gut health and reduce hot flushes.
Their first product, Buff Bean, is now being stocked in stores across Norfolk, including Jarrolds, the Norfolk Food Hall at the showground, and the Goat Shed farm shop in Honingham.
"We care about the genuine health benefits of our product," said co-founder Mr Maor, who is also the Royal Society entrepreneur in residence at the research park's John Innes Centre.
"Buff Bean is a delicious blend of chickpeas, fava beans and sesame seeds, with these three sources complementing each other and making the protein and fibre content not just 'more' but 'better'.
"We have been overwhelmed by the response to Buff Bean hummus so far. People not only appreciate our high-quality product, but genuinely love the taste, with many saying it is the best hummus they've ever had.
"More people are actively looking to increase their protein and fibre intake to realise the benefits, and hummus is a savoury and versatile option - real food, not just another energy bar or protein powder."
Every 200g tub of Buff Bean contains 20g of protein and 20g of fibre. The couple claim its protein content is 50pc higher than normal hummus, and that each tub contains over two-thirds (67pc) of a person's recommended daily allowance of fibre.
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