A new pet shop has received a "warm welcome" in its first week since opening.
Pet Pantry was opened on the High Street in Stalham by Ben Massingham and his partner.
The shop caters to a range of animals such as rabbits, dogs and chickens to appeal to the rural clientele.
"We have had lots of locals taking a real interest in the shop," Mr Massingham said.
"There's also been a really warm welcome from other independent shops in the town."
He pointed out that most shops in the town are now independent, particularly following the closure of its Factory Shop earlier this month.
"One of the reasons we opened in Stalham was because it is the only place in the area without a pet shop, " Mr Massingham added.
"We are happy we can provide pet supplies to people so they do not have to drive to the closest supermarket.
"We are hoping to build up a good customer base."
The small store is based next door to the Rainbow Café.
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