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Search the Public Notice PortalA new sign for a dental surgery has been approved despite councillors and locals warning it would damage a town’s historic character and could put road users at risk.
Together Dental, in Augusta Street, Sheringham had applied to install a non-illuminated metal panel on two posts in the garden at the front of its premises.
Standing at just over two metres tall, the sign will sit on the boundary at the junction with Morris Street.
North Norfolk District Council (NNDC) has given the green light, but only on condition the sign is non-reflective and does not overhang the highway to avoid distracting motorists or resemble official road signs.
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The decision came in the face of strong criticism.
Cllr Liz Withington branded the proposal “incongruous” and warned it would “detract from the quality and coherence of the street scene” in Sheringham’s Edwardian conservation area.
She also raised fears the sign could block sight lines near the Morris Street short-stay car park, creating what she called “a real risk” to drivers and pedestrians in an already congested spot.
Three locals living in Augusta Street and Morris Street objected in writing.
One described the sign as “unnecessary and unacceptable”, another branded it “hazardous” and “too close to the roadside”, while a third insisted “yet another sign” was not needed when one already exists on the building.
But while NNDC’s own conservation and design officers admitted the design appeared " not to be much more than a plastic sheet with lettering printed on” and “larger than is strictly necessary”, they said the impact would not be significant enough to justify refusal.
Sheringham Town Council raised no objection, and Norfolk County Council highways officials said safety would not be compromised if conditions were met.
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