Goat Shed farm shop in Norfolk wins Transform Europe Award

The Goat Shed in Honingham, between Norwich and Dereham, was awarded Gold in the "Best Visual Identity from The Farming And Agricultural Sector" category in the Transform Awards Europe.

Last year, the team decided a re-brand was needed to "help solidify the next chapter in the Goat Shed’s journey".

The growing farm shop worked with Brighton-based design agency UnitedUs on a new visual identity to help it "stand out from the herd".

The new branding was launched at the same time as an expansion in June which included a new butchery and bakery counter.

The Goat Shed farm shop and restaurant in Honingham, Norfolk, was awarded Gold in the ‘Best Visual Identity from The Farming And Agricultural Sector’ category at the 2025 Transform Awards Europe (Image: Transform Awards Europe) Awards judges from Transform magazine said: "Norfolk’s Goat Shed has been home to artisan produce and award-winning regional products for years. It also just happens to be home to some lively goats – and has a name primed for social media in the modern era. It worked with UnitedUs to put Goat Shed more firmly on the travel, tourism and agricultural map for a diverse audience base.

"UnitedUs understood the assignment. It took inspiration from the playful, cheeky nature of goats and put illustrated goat horns on letters across the bubbly, bold typeface."

Goat Shed owner Sam Steggles said he was thrilled for his team to win praise among some of the biggest brand names in Europe - just a week after being named Retailer of the Year in the Broadland and South Norfolk Business Awards.

"It is a phenomenal success for the whole team," he said.

"It is a hell of an achievement to be up there with some really big brands, like Volkswagen in the automotive section. To be recognised like this across Europe is an incredible achievement, not only for the Goat Shed, but for Norfolk as well."

The Goat Shed started life in a tiny wooden shack in the car park of a fledgling cheesemaking business. But rocketing demand for locally-sourced food during the Covid pandemic fuelled its rapid expansion and it now boasts a popular kitchen restaurant, a thriving farm shop, holiday cottages and a countryside-focused events schedule.

The Goat Shed farm shop and restaurant in Honingham, Norfolk, was awarded Gold in the ‘Best Visual Identity from The Farming And Agricultural Sector’ category at the 2025 Transform Awards Europe (Image: The Goat Shed)