Norfolk charity Nelson's Journey is inviting schools, workplaces and community groups to host a 'Purple Picnic' this July.

The event is part of an annual fundraising initiative in its 10th year, held by the charity to support bereaved children and young people in the region.

Funds are raised by hosting picnics ranging from traditional park gatherings to office Olympics over lunch, book club bake-offs or vast 'end-of-term' super picnics at schools.

Simon Wright, Nelson’s Journey’s chief executive, said: “Since its inception, the Purple Picnic has raised over £47,000 to help bereaved children and young people in Norfolk.

“Seeing Norfolk communities come together in support of Nelson’s Journey’s work is always a joy to see, and we hope to make the 10th Purple Picnic the biggest one yet.”

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Archer’s butcher shop in Thorpe St Andrew is donating 10pc of its sausage roll sales until July 15.

Horsford Primary School had an ice cream van parked on its playground and donated cakes for sale and raised just under £550 for the cause.

Purple Picnic month is July, but the charity welcomes everyone to hold their picnic whenever it suits them best.

Participants can register their activity, access free resources and guidance for event support or learn more at