A fourth-generation family butcher's shop in Norfolk has been named the best in the region.

Arthur Howell Butchers in Wells was crowned the best butcher in the East of England by the Countryside Alliance Awards.

Known as the 'Rural Oscars', the awards celebrate businesses that "go the extra mile within their communities, supporting the local economy and championing local goods and services".

Eastern Daily Press: Arthur Howell Butchers' certificate from the Countryside Alliance AwardsArthur Howell Butchers' certificate from the Countryside Alliance Awards (Image: Arthur Howell Butchers)

Having beaten the regional competition, they will now go on to compete at the national finals held at the House of Lords in June. 

Arthur Howell Butchers is currently run by Alex Smith, the daughter of Arthur Howell, and her husband Alex.

The couple are the fourth generation of the family to run the business, which was first started in Binham in 1889.

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Alex Smith, the son-in-law of Arthur Howell, said: “As a family-run business, this is an award we’ve always wanted to win because it’s so prestigious.

"We were so grateful that we managed to win our category and we’re lucky enough now that we’ll go to the final and hopefully we can win the whole thing.

"We have been runner-up before and have won other awards but this is the big one, the Rolls Royce of awards for butchers."

Eastern Daily Press: Mr and Mrs Smith with their certificate Mr and Mrs Smith with their certificate (Image: Arhur Howell Butchers)The business sources the majority of its meat from within a 10-mile radius, with cattle coming from Holkham Hall and pigs from Tim Allen in South Creake. 

It also has its own abattoir so the animals come straight from the field to the shop. 

On the shop's success, Mr Smith added: "I’d like to think it's down to all the hard work of the staff and team.

"We also have a great relationship with our customers and we’re always trying to make ourselves better every year."