A well-known town sign has been refurbished and re-dedicated after 46 years by the council and citizens.

Sheringham's town sign is getting the overhaul following considerable efforts by Cllr Jon Dorey and Terry Read.

The duo completed their task of restoring the old sign, presented to the town by then Sheringham Chamber of Trade chairman, Joe Parris, back in 1978, and reintroduced it in its usual spot outside Royal mail Delivery Office.

Eastern Daily Press: The original dedication happened in 1977 The original dedication happened in 1977 (Image: Submitted)


A service to re-dedicate the sign took place on Tuesday, April 2, and was honoured by the presence of town councillors and members of 'Experience Sheringham', a trade advocacy group formerly known as the Sheringham Chamber of Trade.

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This service recreated the day when the emblem was first revealed, more than four decades ago.

Reverend Christian Heycocks blessed the refurbished sign, replicating its original inauguration.

The restoration features arms that were granted to Sheringham Urban District Council in March 1953.

Eastern Daily Press: The first event was featured in the newspaper The first event was featured in the newspaper (Image: Submitted)

After Sheringham Urban District Council was dissolved in 1974, the rights were passed to STC.

Its symbolism represents the town's heritage with two pinecones set against a green background signifying the pine woods behind the town, and a 16th century fishing vessel in full sail.

The lobster encircled in gold stands for Sheringham's wealth derived from the sea.

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Below the crest, the town motto: 'Mare didat pinusqe decorat - The sea enriches and the pine adorns' shines proudly.

Current mayor Peter Ratcliffe, said: "It is with gratitude that as the current mayor, I am pleased to recognise the efforts of Cllr Jon Dorey and Mr Terry Read who have rescued the sign from signs of ageing and that they have invested much time and great care in restoring the missing parts of the motto and parts of the sign itself.

"The sign benefits from a substantially refurbished post that will hopefully ensure the sign stands proudly here for at least another 50 years."