A Norfolk marketing agency has been acquired by the Jarrold Group as the company aims to expand its offering and cement itself as one of the region's leading brands.

Yawn Marketing, based in Norwich, made the announcement today in what they called "a significant milestone for Norfolk's vibrant business landscape".

Better known for its department store in the city centre, the 250-year-old Jarrold Group also provides property, facilities management, training and logistics services.

The takeover comes as the Group looks to further diversify by boosting its suite of business services.

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Yawn Marketing will continue to deliver business marketing solutions across East Anglia as they gain access to the resources and expertise of the Jarrold Group.

Managing director, Sam Edwards said: "This is a real thrill for all of us at Yawn Marketing, and it’s a credit to the outstanding work of our amazing team.

Eastern Daily Press: (l-r) Tom Burdett and Nick Steven-Jones of the Jarrold Group and Sam Edwards and Grace Appleby of Yawn Marketing(l-r) Tom Burdett and Nick Steven-Jones of the Jarrold Group and Sam Edwards and Grace Appleby of Yawn Marketing (Image: Yawn Marketing)"The Jarrold Group was excited by the agency’s trajectory and its output, and I've been particularly inspired by the opportunity to partner with an organisation that I've admired for a very long time.

"Jarrolds is one of the finest businesses in our region and the brand was at the very top of my ‘dream client’ list when I set up the agency.

"I can’t wait to see what we achieve by joining forces."

Tom Burdett, Jarrold’s director of finance and strategic operations, said: "As a group, we have never stopped evolving, and the acquisition of Yawn Marketing is a clear continuation of that.

"Across our businesses our mission is to provide an 'unrivalled experience' in everything we do.

"Yawn's reputation for excellent client service and innovation makes it a great fit, and one which aligns perfectly to the wider activities of the Group as we look to extend our business to business offering alongside retail."