A huge new Poundland store, now one of the largest in the UK, has opened its doors in Norwich city centre.

The discount retailer has launched a 15,500 sq ft outlet at 23-29 St Stephens Street, welcoming customers from 8am on Saturday. 

The building was previously occupied by BHS until August 2016 and then Primark from April 2018 until December 2019.

Eastern Daily Press: The new Norwich Poundland is in the former home of BHS and PrimarkThe new Norwich Poundland is in the former home of BHS and Primark (Image: Newsquest)

Poundland has relocated from a smaller site across the road at 48-54 St Stephens Street. 

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It also has branches in the Castle Quarter and at Anglia Square in Norwich.

Eastern Daily Press: There is also chilled and frozen food availableThere is also chilled and frozen food available (Image: Professional Images/@ProfImages)

The items on offer include Pepco clothing, chilled food, frozen food and general merchandise, including a new homewares range.

Alan Smallman, Poundland retail director, said: “We are delighted to welcome customers to our brand new store in Norwich, which is one of our largest in the UK.

“The shoppers who visit our new store will be among the first to enjoy our extensive new range of products."