The staggering impact of a suicide awareness video produced by Norwich City Football Club has been laid bare following a major award recognition.

The heartrending video, which was released on World Mental Health Day in October 2023, has been viewed more than 145 million times by an online audience spanning the world.

๐—”๐˜ ๐˜๐—ถ๐—บ๐—ฒ๐˜€, ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—ผ๐—ฏ๐˜ƒ๐—ถ๐—ผ๐˜‚๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐—ถ๐˜€ ๐˜€๐˜๐—ฟ๐˜‚๐—ด๐—ด๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฐ๐—ผ๐—ฝ๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐˜€๐—ถ๐—ด๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ต๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ผ ๐˜€๐—ฝ๐—ผ๐˜.

Check in on those around you.#WorldMentalHealthDay | #YouAreNotAlone | @samaritans

But more details of the human impact it had have now been revealed after it emerged thatย 63pc of contacts with suicide prevention charity Samaritans in the week of its release cited the film as a factor in them getting in touch.

The national charity received 7,500 communications that week from people who had been prompted to seek support by the film.

The statistic was revealed after the film wonย the Big Issue Corporate Cause category at the Smiley Charity Film Awards in London.

The short film, entitled You Are Not Alone, was produced by the club's in-house media team and earned widespread praise for its positive impact.

A club spokesman said: "It is fantastic to see that so many people have seen it and recognise that it is a worthy cause."