Dragons Den winner Ross Mendham sees £100k Ferrari write-off

Ross Mendham, a former contestant on  Dragon’s Den, escaped unharmed from his high-power sportscar after it mounted the pavement and ploughed into cycle racks on Norwich's Rose Lane on Sunday afternoon.

He was arrested afterwards for breach of his bail conditions and appeared in court on Monday.

The bail relates to an upcoming trial over allegations he knocked out his heavily pregnant partner during a violent argument.

CCTV captures moment Ferrari crashes into cycle racks on Rose Lane, Norwich (Image: Conisford Court)

Mendham, the son of former Norwich City star Peter Mendham, was seen clambering out of the wreckage of his car with another man.

The badly damaged red Ferrari F430 veered back into the road before coming to a stop following the collision near the entrance of popular city centre bar Rooftop Gardens on Rose Lane.

READ MORE: Ferrari crashes in Rose Lane in Norwich city centre

A crowd of onlookers gathered after the crash happened with one eyewitness saying: "If it's not a write off I'd be really surprised."

The crash, which happened at just before 5pm on Sunday afternoon, was captured on CCTV.

Footage shows the super-car narrowly missing a person who appears to be out jogging as it smashed into the bike racks before coming to halt billowing smoke. 

Former Dragon's Den success story Ross Mendham was arrested for breach of bail after seeing his Ferrari written off (Image: Instagram)

No-one was injured. Mendham was subsequently arrested for breach of bail conditions in relation to a forthcoming court case.

He is due to stand trial at Norwich Crown Court in June.

READ MORE: Dragons' Den winner denies attack on pregnant girlfriend

Appearing at Norwich Magistrates’ Court in custody on Monday, Mendham pleaded guilty to breach of bail by not keeping a GPS tag charged   

Josephine Jones, prosecuting, said a night-time 7pm-7am curfew at his home at Sorrel Grove in Cringleford, was supposed to be electronically monitored.

The Ferrari 430 owned by Ross Mendham before it was crashed in centre of Norwich (Image: Instagram)Emergency services at scene of crash on Rose Lane, Norwich (Image: Newsquest)

Defence solicitor Gina Mattioli said it was a technical breach due to short battery life possibly caused by faulty equipment. 

Magistrates re-imposed the same bail conditions including a ban on leaving Norfolk. 

When the former bodybuilder appeared on Dragons' Den in 2013 entrepreneur Peter Jones invested £60,000 in his low calorie, low carb venture, which is now called Barenaked Foods and is now stocked in supermarkets.

Last year he also launched a fashion brand called God of Design (GOD) that upcycled vintage and designer clothing.