A new jewellery shop known for custom-made designs is coming to the city centre.

Austen & Blake, which currently has a showroom in Prince of Wales Road, has revealed it will be setting up shop in London Street soon.

Signs have been spotted outside number 44, next to hairstylists, Studio Four and Chinese restaurant, Duck Sifu. The shop has previously been occupied by Ascott Knight Silver and clothes brands Urban Myth and Proudlock & Harry.

Eastern Daily Press: Austen & Blake has announced it will be opening a new shop in London StreetAusten & Blake has announced it will be opening a new shop in London Street (Image: Newsquest)

Founded by the Jain family in 2012, Austen & Blake has shops across the UK including London, Manchester and Birmingham.

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The shop is known for offering various kinds of trinkets, including engagement and wedding rings, diamond earrings and necklaces.

Eastern Daily Press: The new shop will be opening up opposite long-time jewellery shop Prestons, formally known as Windsor Bishop The new shop will be opening up opposite long-time jewellery shop Prestons, formally known as Windsor Bishop (Image: Prestons Norwich)

The shop is opposite a stalwart of the city's jewellery scene, which has been in Norwich since 1834 - Prestons, formally known as Winsor Bishop.

While an opening date has not yet been announced for the new shop, Austen & Blake has been contacted for comment on the matter.

Eastern Daily Press: There is currently no opening date for the shopThere is currently no opening date for the shop (Image: Newsquest)