Martham Dog Groomers opens in Norfolk Broads village

Alex Amber, who runs Martham Dog Groomers in The Green, has celebrated the launch of her new-look business.

She said she decided to switch the direction of the business to better cater to public demand.

Alex Amber's new-look business has already received plenty of bookings (Image: Martham Dog Groomers)

The owner said her business stands out because she focuses on dogs on a one-on-one basis (Image: Martham Dog Groomers)

Ms Amber explained: "In the current climate it was just near-on impossible to keep the shop going.

"Although I started grooming around three years ago, I did stop for a while, but the shop wasn't making money on its own so I decided to change it into a full groomer."

She and her family have completed the refurbishment themselves (Image: Martham Dog Groomers)

She said that, despite taking a break from grooming, many of her former clients have returned alongside some new faces.

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She believes her business stands out because she works on a one-to-one basis with her canine clients to keep them calm and minimise their anxiety.

Her diary is already filled with a mixture of old and new clients (Image: Martham Dog Groomers)

The business has had a lot of support from the local community (Image: Martham Dog Groomers)

Ms Amber, who used to be a yoga teacher, added that to keep the costs down, she and her partner completed the refurb themselves.

"My boyfriend has done all of the woodwork and I've done the painting - it's worked really well.

"We've also had so much support from the rest of the village - Kerry the florist next door has been helping out and the people from the cafe close by have been bringing us lunch," she said.

"I couldn't have wanted for more support from everyone."