Yalm Food Hall in Norwich to welcome Eric's Fish & Chips

Eric's Fish & Chips will be replacing Urban Chowk at Yalm located in the Royal Arcade.

The Thornham-based firm was created by Eric Snaith and has grown to include locations in Holt and even St Ives in Cornwall.

It has also been named one of the top five fish and chip restaurants in the whole of the UK.

Eric Snaith is launching Eric's in Yalm Food Hall (Image: Newsquest)

Mr Snaith already operates a pizza kitchen in Yalm and his signature dish, a deep-fried jam sandwich, was added to the Yellows Bar & Grill menu at Carrow Road by celebrity chef Delia Smith who was impressed by the dessert. 

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The menu at Yalm will include favourites such as haddock fillet, cod fishcakes with seaweed and a range of small plates including cod nuggets, black pudding, halloumi and onion rings.

The menu will see favourites such as haddock fillet and a deep-fried jam sandwich (Image: Newsquest)

It will be open from lunchtime on February 13 until March 24.

Dan Searle, operations manager at Yalm, said: “What's great about Eric is his attention to getting the taste experience just perfect for his customers and that he brings a new twist on traditional favourites.

"I am sure Yalm's customers are going to love it and it's great to be bringing them something they cannot get elsewhere in the city."