The Liberal Democrats have picked the candidate they hope will help prise a Norfolk seat away from the Conservatives at the next general election.
Solicitor Rob Colwell, who lives in King's Lynn, has been picked as the party's prospective parliamentary candidate for North West Norfolk.
The 41-year-old solicitor represents the town's Gaywood South division on Norfolk County Council and Gaywood North Bank ward on West Norfolk Council.
Mr Colwell said: "I’ve decided to stand in this election to put a stop once and for all to the disgraceful neglect of our vital public services.
"In my roles as a county councillor and also as a borough councillor, I have tried to pressure the government into taking action. Sadly, it’s not working.
"Only national government can fix these problems. That is why I am standing for election as the member of parliament for North West Norfolk."
Mr Colwell highlighted sewage in rivers and beaches, the long wait for the rebuild of the Queen Elizabeth Hospital in King's Lynn, the state of roads and a lack of NHS dentists as issues he wanted to tackle.
The constituency has been in Conservative control since 2001. When Tory James Wild, who will be standing again, won the seat in 2019, he increased the majority from 13,788 to 19,922, taking nearly 67pc of the vote. Before Mr Wild, the seat was held by Sir Henry Bellingham.
Mr Colwell stood on that occasion but finished third behind the Conservatives and Labour, garnering 3,625 votes - almost 8pc of the vote share.
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But he insisted overturning the Conservative majority "can be done".
He said: "The Liberal Democrats won the three most recent county by-elections where John Crofts, David Sayers and I took previously safe Conservative county divisions with huge swings away from the Conservatives.
"It shows how we can win by building a winning combination of independent, Labour, Green and Liberal Democrat voters working together with more moderate former Conservative voters disillusioned with the party they previously trusted."
A date for a general election has yet to be fixed. Prime minister Rishi Sunak has until January 28 next year to hold it. He recently said his "working assumption" is that it will be in the second half of this year.
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