From fleeces to flasks, an outdoor clothing and accessories brand has launched its latest store in a north Norfolk town.

Finisterre has just opened its first East Anglian shop at 23 Market Place in Holt, taking its total number of branches across the UK to 11. 

The outdoor clothing and surfwear brand was founded by Tom Kay in Cornwall in 2003 and it also ships worldwide through its website. 

Eastern Daily Press: Inside the new Finisterre shop in Holt Picture: Love Holt Inside the new Finisterre shop in Holt Picture: Love Holt (Image: Love Holt)

Finisterre said: "A stone’s throw from the childhood home of our founder, Tom Kay, Holt holds a special place in our hearts and we can’t wait to welcome you to our new home." 

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Eastern Daily Press: Hiking boots and a selection of other items for sale at Finisterre Picture: Love Holt Hiking boots and a selection of other items for sale at Finisterre Picture: Love Holt (Image: Love Holt)

The items stocked include beanie hats, backpacks, fleeces, jumpers, hiking boots and much more. 

Eastern Daily Press: Outdoor clothing and surfwear brand Finisterre has opened its first East Anglian shop in Holt Picture: Love Holt Outdoor clothing and surfwear brand Finisterre has opened its first East Anglian shop in Holt Picture: Love Holt (Image: Love Holt)

Love Holt, which promotes the town, shared some snaps of the new Norfolk shop on social media and wrote: "An absolutely fantastic addition to town.

"With a selection of clothing fit for outdoor explorers, congratulations Finisterre - the shop looks absolutely wonderful."

The Holt branch is open 10am to 5pm from Monday to Saturday and 11am to 4pm on Sundays.