A Norfolk business has gone mobile after leaving its home of 30 years amid financial difficulties. 

The Norfolk Cider Shop recently announced it had left its premises at Wroxham Barns having been based there since 1993. 

The shop is run by Geoff Fisher, who will now be taking the business to markets and events across the county. 

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Mr Fisher said: "Sales had been in decline for many years and the shop had become unpractical - I wasn't making a minimum wage.

"Energy costs have gone up and footfall has gone down, people are spending less.

"We have extremely loyal customers who travel from across the country but we were struggling to survive without the support from locals."

Mr Fisher sells a range of juices and cider including those made by his brother Stephen, who founded the Norfolk Cider Company in 1987. 

Eastern Daily Press: Geoff Fisher (right) with his brother Stephen FisherGeoff Fisher (right) with his brother Stephen Fisher (Image: The Norfolk Cider Shop)He called the closure of the shop the "end of an era" but said that this was not the end of the line for the business. 

He added: "My brother makes the best cider in the east.

"For as long as he is making it I will be selling it."

The Norfolk Cider Shop will make its next appearance at the Yuletide Christmas Market in Stalham on Sunday, December 3.