Plans for a new development of homes for locals looks set to get the go-ahead in Norfolk's second homes honeypot - weeks after villagers voted for curbs on holiday lets and lock-and-leaves.
Villagers in Burnham Market have agreed on a neighbourhood plan which stipulates new properties should be principal residences.
It came amid fears that rocketing property prices driven by second homers and buy-to-let investors had soared above the reach of locals.
Now West Norfolk councillors have been recommended to approve proposals by the Holkham Estate for 12 new homes on the edge of the village.
It says in its application: "Holkham is a significant local employer and is keenly aware of the difficulty local people face in finding affordable accommodation in one of the most sought-after locations to live and visit in the country.
"In response to this issue, the estate is investing in the creation of new homes in the area with a focus on the delivery of homes for local people."
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Two of the homes would be retained by the estate to be let to people who work locally, two would be affordable, while eight would be small family homes.
Each of the properties, which would be built on land between Creake Road and Beacon Hill Road south of the allotments, would have a principal residence condition.
While long a bone of contention for locals, particularly the younger generation, visitors to the village also agreed it was time for a change.
Retired builder Robin Beck, 63, was staying in nearby Docking after winning a break in a holiday cottage in a raffle in his home village in Berkshire.
"When you go in the shops you get the sense most people here are not local," he said.
"In that shop over there there was a slice of society with the old waxed coats, all the BMWs parked up."
Holkham's application states local people find it difficult to find rented properties because landlords can earn more from holiday lets.
Management consultant Mark Greenfield, 62, also from Berkshire, said: "It's a problem popping up in a lot of places, which makes you wonder if we're going to have to start putting some restrictions on AirBnBs."
Retired solicitor Robert Dario, 65, from Derbyshire, said he had been visiting the area for more than 15 years.
"It's one of those places where you don't see the locals," he said. "I came here over New Year and everything was dark, there were no lights on anywhere, so it's obvious those houses were second homes."
While the new neighbourhood plan does not affect existing second homes and holiday lets, the parish council hopes it will help restore balance to the village.
Julie Fancourt, 63, who was waiting at the bus stop by The Green, described herself as a regular visitor to Burnham Market.
"I think it's a brilliant idea," she said. "It should have happened years ago."
A woman sitting next to her nodded: "It's about bloody time."
But while councillors have been recommended to agree the plans when they meet on Monday, December 4, not everyone agrees.
Some 14 objections have been received, on grounds including loss of hedgerow and overlooking - along with one who doubts local people will be able to afford them anyway.
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