A sweet treat business that started on the social media platform TikTok is going from strength to strength.

Mama Scrumptious, based in Gorleston, was formed when two businesses in the same family merged earlier this year.

As well as continuing to make an impact online, it now hopes to appear at more events and gain a strong community following. 

Eastern Daily Press: Two businesses in the same family merged to form Mama Scrumptious earlier this yearTwo businesses in the same family merged to form Mama Scrumptious earlier this year (Image: Mama Scrumptious)

Truly Scrumptious started on TikTok this time last year, selling pick-and-mix sweets and packing them on live streams.

A few months later, it started experimenting with freeze-drying sweets.

READ MORE: 15-rated film played to children at Gorleston Palace Cinema

Freeze-drying is a process that removes the water from foods, making them last longer and bringing out the flavours.

Mama Makes, another business owned by members of the same family, had started freeze-drying other foods like fruit around the same time, so they decided to team up and merge into Mama Scrumptious.

Eastern Daily Press: It sells a range of freeze-dried fruits, sweets and chocolatesIt sells a range of freeze-dried fruits, sweets and chocolates (Image: Mama Scrumptious)

Eastern Daily Press: The business gained a lot of its support from TikTokThe business gained a lot of its support from TikTok (Image: Mama Scrumptious)

Sam Nicols, one of the managers, said: "It's been like a whirlwind craziness over the past few months.

"A lot of how we operate is through social media which has been all new to us - it's complete trial and error trying to see what works and what doesn't.

"We went viral earlier this year for a video where I was just testing freeze-dried sweets on camera and it blew up to almost 250,000 views.

"That's when it went mental and we had to expand and build our own units."

He said the business' online following attracts orders from "all over" including from the US where British sweets are harder to source.

 

@mamascrumptious Freeze dried taste test! #checkitout #newstock #yum #freezedried #fyp #foryourpage #viral #tiktokshop #familyrun ♬ original sound - Mama Scrumptious

 

But Mama Scrumptious hopes to integrate more into the local scene.

There are already spots at events including the Gorleston Lights switch-on and the Great Yarmouth Christmas Market secured.