A new cake shop has opened in Norwich with products specifically designed for families.

Drip Drop Bake Stop opened at Castle Quarter on Tuesday and sells a variety of sweet treats.

It is the first permanent location for the shop after three years of attending markets and other events across the county. 

Owner Sacha Beales said: "I've decided to do something different and it's a big step.

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Eastern Daily Press: The kiosk is on level one of Castle QuarterThe kiosk is on level one of Castle Quarter (Image: Castle Quarter)

"I've always wanted a shop.

"It's been going great and most of the customers already know us."

The name of the business was inspired by her 12-year-old son who came up with it while on a caravan holiday.

Ms Beales wants her shop to be affordable for families and has specifically designed products for mothers with lots of children.

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Drip Drop Bake Stop will no longer be attending markets and will instead be moving on to bigger events all over the country as well as focussing on the new Castle Quarter kiosk. 

Ms Beales added: "With the cost of living being what it is, it's important that kids can still come and buy a cookie.

"We want to be affordable for everyone."