A Norfolk business is transforming fry-ups with its "game-changing" bacon, which has just won a national food award. 

Chef Elliott Bloomfield launched Ambry Foods in 2022 and it is based at a free-range poultry farm in Skeyton, near Aylsham.

Ambry's Free-Range Turkey Bacon has just been awarded a coveted Gold Badge at the Great British Food Awards 2023.

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The bacon is cured with sea salt and dark muscovado sugar and gently smoked with beech chips.

Eastern Daily Press: Ambry's game-changing free-range turkey bacon Ambry's game-changing free-range turkey bacon (Image: Beth Moseley Photography)

The only other place in Britain to receive a Gold Badge for bacon this year was Martin Thomas Butchers in Wolverhampton. 

The judges gave Ambry's product a perfect 15/15 score, describing it as "an exquisite guilt-free indulgence" and "a game-changer, offering a healthier alternative without compromising on taste".

Mr Bloomfield said: "We're delighted to receive this prestigious award and thank the judges for their positive feedback.

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"Our team has worked hard to bring this product to market and we are excited to see what the future brings."

It is available to purchase locally at retailers including Jarrolds and The Green Grocers (both Norwich), Baker & Larners (Holt), G. F. White Butchers (Aylsham), Algy's Farm Shop (Bintree), J.Jones Butcher (Thetford), Green Pastures (Bergh Apton) and Robertson's Butcher (Reepham). 

See the full list of 2023 winners at greatbritishfoodawards.com/winners