A week-long initiative carried out by police in Norfolk to curb drink and drug driving begins today.

Running until Sunday (August 27), the nationwide campaign will see officers from the joint Roads and Armed Policing Team and the Road Casualty Reduction Team targeting dangerous drivers in a bid to reduce fatal and serious crashes.

A number of tactics will be employed by officers, including using unmarked cars, motorcycles and intelligence to detect offenders.

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Officers will be focusing on drivers who are committing "moving traffic offences", those who are suspected of drink or drug driving, as well as patrolling locations where intelligence suggests drivers are offending.

Combining drugs and alcohol means motorists are 23 times more likely to be involved in a fatal collision than sober drivers.

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Chief inspector Jonathan Chapman, head of the joint Roads and Armed Policing Team, said: "We are fully committed to enforcing the law surrounding drink and drug driving.

"We understand that many people will be out having fun during the summer months but would like to reiterate that this should not involve getting behind the wheel of any vehicle whilst under the influence of alcohol or drugs.

"Your actions could have devastating consequences.

"We will not hesitate to prosecute offenders who choose to put not only their lives but the lives of other road users at risk."

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Police and crime commissioner, Giles Orpen-Smellie, added: "Too many people are killed and injured on Norfolk's roads.

"Reminding drivers about the consequences and the damage they can cause, not just to themselves, but to other families and loved ones is a constant message we must promote."