A major high street retailer has launched a huge sale at its Norwich store after the chain fell into administration.

Wilko announced last week that it had appointed administrators after failing to secure a rescue deal which has seen more than 400 stores and 12,000 jobs put at risk across the UK.

A few weeks ago, Wilko chief executive officer Mark Jackson shared that the company had "no choice" but to file for potential insolvency.

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The brand has stores in Norwich, Thetford, King's Lynn, Dereham and Great Yarmouth. 

The St Stephens Street branch in Norwich opened this morning (August 18) with new signage stating that "everything must go" and thousands of reductions of up to 50pc across the store. 

One shopper said they were dismayed at the news and hopes someone will "snap" it up to save it from closing.

Another said they were unaware the chain was facing difficulties before seeing the new signage.

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It has been reported that administrators from PwC set a deadline of Wednesday for the first round of offers for the firm.

It is understood that initial bids will then be whittled down to a reduced number of more serious options, with a second round of the process due to start today.

No timeline has been revealed for how long the entire administration process will take.