A fashion blogger has turned her hobby into a bricks-and-mortar shop in a thriving Norwich street.
Ninety Three Store has just opened at 31 St Augustines Street in the former home of florist Jipola, which has now moved online.
The independent shop is run by Charlotte Ogley, 30, who started Ninety Three Store as an online retailer in October 2021 after blogging about fashion trends for several years.
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She stocks contemporary women's clothing with brands sourced from across Europe, including Amsterdam-based Anna + Nina and Good Morning Keith from Paris.
Also for sale are lifestyle products and homewares, such as mugs, candles, body care and prints from local designers Izzie Illustration and Rhianna Ellington.
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Ms Ogley, who also works as an infrastructure analyst, said: "It is something new for the city and customers are really pleased to see St Augustines Street expanding.
"It is full of independent retailers and becoming a high street on its own - the area has been dubbed Norwich's Creative Quarter over the Water."
Ninety Three Store is open 10am to 4pm at weekends only and her website is ninetythreestore.com
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