A coastal bus route in Norfolk has been named among the UK's most scenic in a recent study. 

With online searches for "scenic bus route" jumping up by 73pc in the past month, Parkdean Resorts looked at the country's most eye-catching and found that Coastliner 36, which runs from King's Lynn to Wells, was the second-most enjoyed by viewers.

The organisation asked participants to watch videos from 30 popular UK bus journeys and tracked which routes caught the eye of participants the most via eye-tracking technology.

READ MORE: Norfolk bus journey named one of the most scenic in the UK

Coastliner 36, run by Lynx buses, goes via Burnham Market and Walsingham, passing the north Norfolk coast and beauty hotspots such as Holkham Hall, placing it high on the list.

The full journey takes just over two hours from start to finish and costs £12 for an adult Coast Day ticket.

Earlier this year, the 1A Coastal Clipper from Lowestoft to Martham was included in a list of the most "scenic" transport rides in the UK, coming in second only to a bus route from Buxton to Sheffield in the Peak District.