A Youtuber with two million subscribers has said he "wouldn't fancy starting again" in the stressful modern era of social media.
Jim Chapman, a former Notre Dame and UEA student, rose to fame in 2010 when he started a Youtube channel focused on men's fashion and grooming.
Thirteen years on, the 35-year-old has become an established online personality.
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"I was lucky enough to grow with my audience," he said.
"I wouldn't say I was particularly talented. I was just in the right place at the right time.
"Now the market is very saturated and it feels like people need to be extreme in order to get noticed.
"I'm lucky to have a good relationship with my job, but social media has a lot to answer for in terms of mental health.
"I wouldn't fancy starting again now. But to those who want to, I would say give it a go - but make sure you're doing it for the right reasons.
"Making it big should be a by-product of doing what you love."
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Jim, who experienced an "unpredictable childhood", has become an ambassador for children's charity NSPCC and will be supporting its annual fundraiser Childhood Day.
"My father was physically abusive to my mother which left a mark on both her and myself," he said.
"He was terrifying and I have had loads of therapy.
"But now I've got my own child and have a son on the way I want to make sure that I am leaving a legacy of positivity and share the message."
Despite now living with his wife Sarah Tarleton in London, the former Attleborough boy who went to Old Buckenham High School still views Norwich as his home.
He added: "Whenever we talk about going to see my family back there I always ask Sarah, shall we go home?
"With a second child on the way we've spoken about potentially moving back here.
"So watch this space."
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