Plans for a major expansion of trail-blazing farm which has pioneered re-wilding and hosted the BBC's flagship nature programmes will be decided today.
Wild Ken Hill has applied to convert existing farm buildings to create the centre, cafe, retail space and an indoor play building.
Its plan for the site, between Heacham and Snettisham, includes a campsite, new bike tracks and parking.
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In a separate application, it is also seeking planning permission for a campsite with 20 caravan pitches and 40 tent pitches off Lamsey Lane at Heacham.
It said in a planning statement it is "extremely constrained by a lack of facilities", adding: "In order to fulfil our vision of fighting climate change and restoring biodiversity across the UK, Wild Ken Hill needs the ability to welcome more visitors for higher quality, longer stays."
West Norfolk council's planning committee meets later today to discuss the application.
A report by planning officers recommends councillors to approve both bids, despite opposition.
Parish council's in neighbouring Heacham and Snettisham are against the plans because they fear they will bring increased traffic to the busy A149 and Lamsey Lane.
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