Aviva's latest trading update shows that the insurance giant continues to perform strongly across all sections of its business. 

The firm stated that its strong results are due to its diversified business model that includes general insurance, retirement finance products and investment advice.

Its most recent report looks at its trading results between July to September and found that, along with posting a strong performance, its baseline controllable costs were down 2pc year-on-year which it said was due to making cost savings and the "ongoing simplification of the business". 

The report stated that Aviva - which remains a major employer in Norwich, with about 5,000 workers at its city centre offices - is on track to deliver its savings target of £750m by the end of 2024. 

Amanda Blanc, group CEO at Aviva, said: "Trading is positive and our performance is consistently strong. 

"We have had a good nine months due to our market-leading positions, our customer focus and the clear benefits of Aviva's diversified business across insurance, wealth and retirement."

She added: "We remain confident in the outlook for Aviva. 

"We are on track to deliver our financial targets and trading momentum is building."