Fishing traditions are kept alive for locals and holidaymakers in a town pub which has remained unchanged for more than a century.

Eastern Daily Press: Pub of the Week - The Lobster, Sheringham. The pub pictured in 1904.PHOTO: ANTONY KELLYPub of the Week - The Lobster, Sheringham. The pub pictured in 1904.PHOTO: ANTONY KELLY (Image: Archant Norfolk 2014)

The Lobster, on the High Street, Sheringham, which is a stone's throw from the promenade and beach is run by Graham Deans.

Mr Deans snapped up the business 12 years ago after moving to seaside resort from Hertfordshire.

The father-of-two used to drink in the pub during visits to the town, where his parents retired.

He decided to buy The Lobster after he decided it served up the best pint of his favourite beer – Greene King Abbot Ale.

Before spreading his wings in the pub world he worked in the airline industry and brokered corporate and executive jets, as well as supplying spare parts.

He remains managing director of Streamline Airworks in Hertforshire.

Mr Deans said: 'I wanted a slower pace of life and a better quality of life. I like being out of the fresh air.

'When I first took over I was like a fish out of water but I navigated my way around. I started to get involved with the local events and lend my help.'

He added that despite not coming from a publican background, the principles of running The Lobster were similar to the airline industry.

'I have used my experiences that I gave gained from another world and have put them to good use.'

Mr Deans is the events manager Sheringham Carnival and as part of that he holds the Classic Car Show, due to be held on June 8, and hosts the Sheringham Carnival Queen selection nights.

He also organises the annual Harley Davidson rally from Sheringham to Fakenham, parades for the 1940s weekend, Cromer and Sheringham Crab and Lobster Festival events as well as regular music nights.

Mr Deans described Sheringham as a 'unique town' and said he serves people from 'all walks of life'.

Sticking to the town's nautical past, the pub sells locally caught crab and lobsters, which is one of the big attractions for visitors and residents.

'They see fishermen bringing in fresh fish,' he added.

And of course the pub continues to sell Mr Deans' favourite beer.