A man has died after he collapsed in the Morrisons store in Diss and had a cardiac arrest.
The East of England Ambulance Service NHS Trust received a call just after 1pm on Saturday to the store in Victoria Road to a report of a man who had collapsed and was not breathing.
A community first responder, two ambulance crews, an ambulance officer and the East Anglian Air Ambulance attended.
They treated a man, believed to be in his 70s, who was in cardiac arrest.
A spokesman for the ambulance trust, said: 'Despite their best efforts, the man could not be resuscitated and sadly died at the scene.
'Our condolences go out to his family.'
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