Landlady Suzy Fowler is turning her back on the traditional pub with a pool and darts team and looking to a more refined market.
The Three Tuns, an ale house since 1835, is becoming a wine bar, hoping to attract the kind of customers already flocking to the range of eateries that have sprung up in Gorleston.
With the seaside town gaining a reputation as a more discerning watering hole with vintage coffee shops and smart restaurants Mrs Fowler is aiming to join the scene.
She said that while some had said it was a 'brave and bold' step and had applauded her efforts others were critical preferring things to stay as they were.
The 56-year-old said JD Wetherspoons' decision to come to Gorleston had been a factor in her decision to make the changes after running the pub for 18 months and 'throwing good money after bad.'
Having closed for refurbishment in May the pub will re-open as a wine bar on August 27 at 7pm.
Mrs Fowler who lives at the High Street venue with her mother, daughter and grandson said she was looking forward to serving new people as well as her regulars many of whom she imagined would stay with her.
'It means that it is something completely different where you can have a bottle of wine, low lighting and personal service at your table,' she said.
Bar snacks will be replaced with sharing treats like a cheese board, and it is out with the pool table and darts as part of the revamp.
Mrs Fowler said having The Olive Garden in the High Street after it moved from across the river from Yarmouth was a boost she hoped would help her business.
She is also keen to hear from people who have photographs or memories of how the pub was in days gone by with nostalgic pictures being a key part of the new decor.
Anyone with memorabilia can contact her on 01493 285455.
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