Ed Sheeran fans queued in the rain to purchase clothes worn by the Suffolk-raised superstar.
The singer has donated 20 items to the new East Anglia's Children's Hospices (EACH) shop in Halesworth which opened this morning.
The rack of clothing was virtually within a minute after the store was opened.
There was a sensible scramble for t-shirts, jeans, vests and shirts which belonged to the musician who also released his latest album 'Divide' today.
One lucky fan who was able to get there in time was Jane Ward of Lowestoft, who bought a vest which belonged to the 26 year old.
She said: 'I am a huge fan but the vest is for my daughter Emma who lives in Essex.
'I got a text from her this morning which just said 'buy anything' so she will be very happy to get this.'
Ed has been a major supporter of EACH since linking up with the charity in 2014.
Most recently he performed for EACH at its gala dinner at the Natural History Museum in November. The event raised more than £260,000.
EACH's newest shop in Halesworth includes a kids' corner – the first purpose-built area for children in an EACH shop, with an activity table and areas to relax and play.
Internationally-renowned artist Lucy Loveheart officially cut the ribbon at the opening, and has produced a special print for the wall.
She said: 'I was approached by EACH to produce a wall for the opening and I was delighted to get involved.
'I wanted to create an image of the shop which captured a carefree image of childhood joy and wonder. I started the work at home and then with help from my fantastic team we came into the shop to put the project in place.'
Tamara Sweet, shop manager of the new store said: 'We are thrilled about the opening. Ed has been such a great patron and the new children's area with the help of Lucy Loveheart looks fantastic.'
The new shop is based at The Old Creamery in Angel Link.
Do you have any Halesworth news? Email kieran.lynch@archant.co.uk
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