It is the day brave little Finnbar Cork would have turned seven years old.
And organisers of an adventure day planned for September 10 are hoping scores of families will join in to remember the Hethersett youngster and raise money for a charity set up in his memory.
The event, to take place at Eaton Vale Activity Centre in Norwich, will offer visitors the chance to try canoeing, abseiling, archery, axe throwing and other activities, and there will also be live music, bouncy castles, a barbecue and more.
Profits will go to Finnbar's Force, the charity launched by the youngster's parents, Claire and Tristan Cork, after he died from a brain tumour last August, aged just five.
Marie-Clare Warren, who is helping to organise the activities for the day, said: 'There is going to be a lot of activities going on and we're going to make it affordable as well so families will be able to try a few different new things.
'Hopefully we will be able to raise a good amount of money for the charity.'
For more information visit the Finnbar's Force Facebook page.
READ MORE: The Force was with them - youngsters from Norfolk schools dress up in memory of Finnbar CorkAbout the charity
Mr Cork said Finnbar's Force had three main aims:
1. To support children suffering from brain tumours (especially rare/unusual presentations) and their families through: information and advocacy, including the possible funding of a specialist nurse advocate role; local support groups; facilitating better access to existing services and pushing for improvement of services where necessary; and basic financial support.
2. To support and fund research into brain cancer and potential treatments through grants to research teams and support of umbrella organisations, such as Brain Tumour Research.
3. To raise awareness of the disease and its debilitating effects and to campaign for improvements in the current standard of care and support available, as well as for more research/funding of research.
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