Emergency services were called to reports that a man had fallen off the cliff at West Runton.

Both Cromer and Sheringham Coastguard were paged by Humber to reports that a person had fallen off the cliff at 1.30pm today (September 27).

When Sheringham coastguard arrived on scene the ambulance service and the East Anglian Air Ambulance were already there.

The man was laying on the beach at the bottom of the cliff.

The casualty was assessed by the doctor and paramedics and then transported to Norfolk and Norwich University Hospital for further care.