Preserving the unique beauty of the north Norfolk coast for wildlife and human visitors alike is a key aim of a new charity which is now being set up.
The Norfolk Coast Trust, which is applying to become a community interest organisation, aims to share what is great about the coast and help look after it for future generations.
Lucy Galvin, strategic advisor for the Norfolk Coast Partnership, which is supporting the charity, said the new group would focus on the Norfolk Coast Area of Outstanding Natural Beauty (AONB), which stretches from coastal and agricultural land on The Wash to the cliffs and sand dunes at Winterton-on-Sea.
Mrs Galvin said: 'It's a beautiful resource for Norfolk and this charity will work to support that. It's about environment, it's about access and getting more cycling provision.
'It's also about looking after nature so it's not disturbed by access and promoting sustainable, low-carbon tourism. All those things that will help people to enjoy the coast in a way that will help look after the planet.'
Mrs Galvin said the charity would work with existing organisations that were: 'already doing great things in the area'.
She said more volunteers and trustees were being sought to join the charity's first trustees, Brian Long, Gin Wilson-North, Tim Lidstone-Scott and Estelle Hook.
Anyone interested in the new group can attend an open evening at the Norfolk Wildlife Trust Centre in Cley-next-the-Sea on Monday, March 25 from 4.30pm to 7.30pm.
Mrs Galvin said: 'It's in a phase now where it's looking to see what people want to do. There will be free tea and cake, a presentation, and a conversation.'
The Norfolk Coast AONB covers an area of 450 square kilometres and includes the Blakeney Point and Winterton Dunes nature reserves. It also encompasses the North Norfolk Heritage Coast from Holme-next-the-Sea in the west to Weybourne in the east - a stretch particularly known as a haven for bird life. The biggest threat to the area is coastal erosion.
For more information or to book for the open evening, call 01263 740008. For anyone unable to attend, the presentation and suggestion forms will be online at www.norfolkcoastaonb.org.uk.
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