When it came to choosing a backdrop for a modelling shoot, Marks & Spencer did not want just any location.

The research team scouted around and came up with the perfect place - Cromer.

So it took two models and a case of clothes from its latest collection for a photo-shoot on the pier and the clifftop path.

Add in some props - a small dog and some candy floss - plus blue skies and a sparkling sea and all the ingredients were in place.

The firm, whose closest outlet to Cromer is its Simply Food store at Aylsham, posted on its Facebook Page: “‘Tis the season to be triple-booked, and we’ve got all the outfits you’ll need.”

? Enjoy Cromer More is an initiative to focus on the town, highlighting its great people, places and stories. To get involved, visit www.enjoycromermore.co.uk, join our Facebook group Enjoy Cromer More and follow us on Twitter @EnjoyCromer.