A florist was out and about at 4am leaving jam-jar posies and boxed lilies for strangers to find.
Pauline Laing, who owns Flowermania in High Street, Gorleston, hopes the finders will give them to someone they know who really needs a lift.
The 69-year-old great-grandmother along with friend Naomi Shields, who used to have the flower shop in Martham, spent a whole day assembling the posies that have been placed in wrapped jam jars around various locations in Gorleston.
Since posting about it on Facebook Mrs Laing said she was blown away by feedback, hailing her kindness - all delivered at her own expense.
She said it was the idea of flower relay company Direct2Florist which was supporting the Marmalade Trust loneliness charity during loneliness week.
Mrs Laing who has had the Gorleston shop for around 13 years said this year it was more important than ever to reach out to people who might be on their own or needing a helping hand.
"I am always excited about flowers and I love giving anyway," she said. "There is always someone worse off than you who needs a bit of support."
So far some 35 arrangements have been dotted around including near St Andrews Church, the seafront, and Riverside Road.
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