Plans for a £13m improvement scheme to Sweet Briar Retail Park in Hellesdon have been filed with Norwich City Council as the owners of the site look to bring new shops to the area.
Eskmuir, who own Sweet Briar Retail Park, are seeking permission to extend the park and create nine new units for employers to move into.
It comes after a consultation event at the park earlier in the year.
Work is already under way at a new competing 25-acre site adjacent to Sweet Briar Retail Park, with a new Wickes store the first to put down roots.
The planning application also includes upgrades to the traffic light junction that will improve both the flow of traffic along Sweet Briar Road and access into and out of the shopping precinct.
A public consultation held in January was attended by nearly 100 members of the public. Eskmuir has said the results of the consultation 'showed very strong support' with 91pc of people who gave feedback supporting the plans.
Kenneth Jamieson, asset manager at Eskmuir, said: 'Eskmuir has owned Sweet Briar Retail Park for nearly 25 years and is a long term investor in Norwich.
'The proposal will continue our positive investment in Norwich and is strongly supported by the local community. Following recent improvements to the park, including adding IKEA and Costa Coffee, plans for an extension are a natural next step.
'There is a strong demand from retailers who want to operate from Sweet briar Retail Park and the development offers the opportunity to build on the Park's existing success as a valuable local shopping destination serving the community.
'We want to improve the customer experience at the retail park and the shopping offer in Norwich.'
The scheme would improve pedestrian and cycle links to the park and aim to smooth the flow of traffic along Sweet Briar Road.
'As part of these plans, we are proposing works to improve the flow of traffic along Sweet Briar Road by creating a dedicated right-turn lane at the traffic lights that will prevent the blocking of southbound traffic,' added Mr Jamieson.
'In addition, there will be an extension of the left-turn exit from the retail park to provide additional capacity at the signal junction and enhanced safer pedestrian and cycle links to the park.'
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