It once hosted The Who, Cream and The Kinks, but after 65 years Norwich nightlife staple The Talk will close its doors for good.

The venue, which has been named The Talk for the last 15 years, will close at the end of March after Covid fears and restrictions saw crowds dwindle.

But back in the 1960s and 1970s the venue was one of the city's most popular.

Eastern Daily Press: Eric Clapton, pictured backstage at The Industrial Club before Cream's gig at the Oak Street, Norwich, venue on January 5 1968.Eric Clapton, pictured backstage at The Industrial Club before Cream's gig at the Oak Street, Norwich, venue on January 5 1968. (Image: Archant)

The club was then known as the Melody Rooms, attracting some of the biggest beat and psychedelic bands in the world before being visited by glam rock royalty Slade and Sweet in the 1970s.

Eastern Daily Press: Old programmes from the venue.Old programmes from the venue. (Image: © Archant Norfolk Photographic 2004)

Its story began in 1954, when the then Lord Mayor of Norwich, Horace Allen opened it as The Norwich Industrial Club, with more than 800 people in attendance.

Over the next 65 years the club would go on to have many names, whilst hosting cabaret, comedy and discos.

Eastern Daily Press: Danny La Rue and Arthur Askey on their visit to the venue.Danny La Rue and Arthur Askey on their visit to the venue. (Image: © Archant Norfolk Photographic 2004)

When the news of the venues closure was announced, readers reacted with sadness, with one Facebook commenter, Ann Gowen describing it as "the end of an icon".

Another Faye Starling said: "So sad that this club is closing, it's always a place I choose to go as it feels very safe, especially as it's not in the city."

While Lorraine White added: "Sad news, fond memories, aged 17 I saw Sweet there and more recently Bo Nanafana nights which were fabulous."

Take a trip back through the history of this classic Norwich club, with these nostalgic pictures.

Eastern Daily Press: Crowds on September 28, 2017.Crowds on September 28, 2017. (Image: AL PULFORD PHOTOGRAPHY)

Eastern Daily Press: Drag artist Roxi Monoxide at The Talk.Drag artist Roxi Monoxide at The Talk. (Image: Archant © 2004)

Eastern Daily Press: Cream drummer Ginger Baker, pictured backstage at The Industrial Club before their gig at the Oak Street, Norwich, venue on January 5 1968. Picture: Archant libraryCream drummer Ginger Baker, pictured backstage at The Industrial Club before their gig at the Oak Street, Norwich, venue on January 5 1968. Picture: Archant library (Image: Archant)

Eastern Daily Press: Cream singer-guitarist Eric Clapton pictured before the supergroup's appearance at The Industrial Club, Oak Street, Norwich, on January 5 1968. Picture: Archant libraryCream singer-guitarist Eric Clapton pictured before the supergroup's appearance at The Industrial Club, Oak Street, Norwich, on January 5 1968. Picture: Archant library (Image: Archant)

Eastern Daily Press: Then owner Geoffrey Fisher, spent £15,000 on the Melody Rooms at the Norwich Industrial Club.Then owner Geoffrey Fisher, spent £15,000 on the Melody Rooms at the Norwich Industrial Club. (Image: Archant)

Eastern Daily Press: Cream bassist Jack Bruce, pictured backstage at The Industrial Club before their gig at the Oak Street, Norwich, venue on January 5 1968. Picture: Archant libraryCream bassist Jack Bruce, pictured backstage at The Industrial Club before their gig at the Oak Street, Norwich, venue on January 5 1968. Picture: Archant library (Image: Archant)

Eastern Daily Press: This picture of Norwich band Eyes of Blond was taken on the flat roof at the front of the Melody Rooms - now The Talk... Left to Right - Paul Watts, Phil Dimitri, Neil Applegate, Phil Wade.This picture of Norwich band Eyes of Blond was taken on the flat roof at the front of the Melody Rooms - now The Talk... Left to Right - Paul Watts, Phil Dimitri, Neil Applegate, Phil Wade. (Image: Archant)

Eastern Daily Press: Live music at the Melody Rooms, Norwich on 5 April 1971. Photo: Archant LibraryLive music at the Melody Rooms, Norwich on 5 April 1971. Photo: Archant Library (Image: Archant Library)

Eastern Daily Press: The Melody Rooms during the early 1970s.The Melody Rooms during the early 1970s. (Image: Archant)

Eastern Daily Press: The Talk, Norwich on 10 February 1998.The Talk, Norwich on 10 February 1998. (Image: Archant Library)

Eastern Daily Press: Crowds at The Talk in 2007.Crowds at The Talk in 2007. (Image: AL PULFORD PHOTOGRAPHY)

Eastern Daily Press: The memorable The Talk sign in 2007.The memorable The Talk sign in 2007. (Image: Archant © 2007)

Eastern Daily Press: Crowds at The Talk in 2007.Crowds at The Talk in 2007. (Image: Archant)

For more old photos and articles about Norfolk history and heritage, subscribe to our fortnightly Through the Decades email newsletter.

Sign up by clicking here.